WHAT IS KEYWORD PLANNER AND HOW TO WORK

 WHAT IS KEYWORD PLANNER AND HOW TO WORK

Google Keyword Planner is a free tool that is part of the Google Ads platform. It helps you research keywords and get traffic estimates for those keywords. You can use it to search for and identify new keywords, as well as to get information about the performance and competition level of existing keywords.

1. To use Keyword Planner, you will need to have a Google Ads account. If you don't have one already, you can sign up for free at https://ads.google.com/. Once you have an account, you can access Keyword Planner by going to the "Tools" menu and selecting "Keyword Planner."
2. From the Keyword Planner home page, select the "Search for new keywords using a phrase, website, or category" option.
3. Enter the phrase, website, or category that you want to research keywords for. You can also specify additional options, such as the location and language of your target audience.
4. Click the "Get Results" button to see a list of keywords and related data, such as average monthly searches and competition level.
5. You can filter and sort the results to find the most relevant and valuable keywords for your campaign. You can also click on individual keywords to get more detailed information, such as suggested bid estimates and historical data.
6. When you have found the keywords that you want to use, you can add them to your plan by clicking the "Add to Plan" button. You can then use this plan to create and manage your Google Ads campaigns.
7. Keyword Planner is a useful tool for anyone who is planning a paid search campaign on Google Ads. It can help you identify the most relevant and valuable keywords for your business, and provide insights into their performance and competition level.
8. You can use Keyword Planner to find keywords that are relevant to your business or website. To do this, you can enter a phrase or website URL that describes your business or the products or services that you offer. Keyword Planner will then generate a list of related keywords and provide data on their average monthly searches and competition level.
9. Keyword Planner also has a "Discover new keywords" feature that can help you find new ideas for keywords to target. To use this feature, select the "Discover new keywords" option from the Keyword Planner home page and enter a seed keyword or phrase that is related to your business. Keyword Planner will then generate a list of related keywords and provide data on their average monthly searches and competition level.
10. You can use the data provided by Keyword Planner to help you determine which keywords are most likely to drive traffic and conversions for your business. For example, you might want to prioritize keywords with high average monthly searches, as these are more likely to be searched for by users. You might also want to consider the competition level of a keyword, as this can affect the cost of bidding on that keyword in a Google Ads campaign.
11. Keyword Planner can also help you understand the performance of your keywords over time. By looking at historical data, you can see how the search volume and competition level of a keyword have changed in the past, which can help you make informed decisions about your keyword strategy.
12. Keyword Planner can also provide suggested bid estimates for keywords. These estimates are based on data from past Google Ads auctions and can help you understand how much you might need to bid on a particular keyword in order to get your ad shown to users. However, it's important to note that these estimates are just that – estimates – and the actual cost of bidding on a keyword may be different.
13. Use Keyword Planner to find long-tail keywords. Long-tail keywords are more specific and less commonly searched for than short-tail keywords, but they can be just as valuable for driving targeted traffic to your website. For example, "red sneakers" is a long-tail keyword, while "sneakers" is a short-tail keyword.
14. Consider using negative keywords to exclude irrelevant searches from your campaigns. Negative keywords are words or phrases that you can use to prevent your ads from showing up for certain search queries. For example, if you sell red sneakers, you might want to add "blue" as a negative keyword to prevent your ads from showing up for searches like "blue sneakers."
15. Use Keyword Planner to get ideas for new ad groups and campaigns. By researching different keyword combinations and looking at data on search volume and competition, you can come up with new ideas for ad groups and campaigns that are likely to be successful.
16. Don't just focus on high-volume keywords. While high-volume keywords can be valuable, they can also be competitive and expensive to bid on. Consider also targeting low-volume keywords that may not have as much search traffic, but are more specific and relevant to your business.
17. Keep in mind that Keyword Planner data is based on averages and can vary depending on your specific business and target audience. It's important to test and track the performance of your keywords to see which ones are most effective for your business.